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Verona Therapist Authors Chapter for Book

Sue Waldman lends her experience as a life coach and therapist to a chapter of a new business book, focusing on female N.J. business owners.


Sue Waldman lives in Verona where she works as a psychotherapist, life coach and self-described busybody.

But she can now add the title ‘author’ to her stable of job descriptions.

She recently contributed a chapter to a new book called “Jersey Women Mean Business – Big, Bold Business Advice,” which is aimed to help entrepreneurs grow their businesses and stay inspired. The book is available on Amazon.com.

As a board-certified personal and executive life coach, the topic falls right into her wheelhouse of expertise.

“If I were your life coach, I would help you make your life become extraordinary,” said Waldman. “It’s about a shift in attitude. It’s helping people take action in their life to make changes and transformations to exactly what they want in life. It’s using a very action-oriented process where you become extraordinarily clear with your values and you align your behavior with what your values are. Life coaching is about living a solution.”

The book covers an array of topics important to anyone with their own business, including marketing strategies, ways to use technology effectively, bare bones chapters on controlling finances and adhering to tax codes, increasing sales and helpful tips towards balancing work with personal life.

 “The response has been phenomenal,” said Waldman. “I’ve been running these networking meetings (called Women to Women) and one woman posted a testimonial… It’s also such a great resource for all types of businesses because you’re not just getting one perspective on one type of business.”

Waldman started her practice as a psychotherapist when she was just 26 with no other source of income, so she has experienced firsthand how stressful and how hard it can be to get a business off the ground. She said that writing the chapter for Jersey Women Mean Business is the doorway to writing her own book, something that’s been on her mind for a long time.

“This is a stepping stone to doing it and knowing I can do it,” said Waldman. “I wanted to write a chapter and the message would be not giving up on your dreams. My gift is planting that seed. Every day we’re given a new day to reinvent ourselves and create something. Each one of us has a purpose and it’s about really embodying that purpose; living life as fully as we can.”

She also runs monthly networking meetings called Women to Women at her Bloomfield Avenue office in Verona. The next meeting will be held Thursday at 8 p.m. Waldman will be speaking in-depth about her chapter in the book and she will start up another season of her mentoring group, Choices, on Wednesday, Sept. 12. Her Living, Loving and Learning seminar series begins Sept. 13 with a presentation on Feng Shui by Lois Kramer Perez, and many more in the works.

For more information or to register for her classes or seminars, click here.

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